Polkadot Powers New Global IMCF Rewards Program

The gamified platform rewards fan loyalty both in-stadium and at home, extending engagement beyond matchday.

Miami, FL, September, 2025 - Inter Miami CF fans can now earn incredible rewards and experiences through the Club's new IMCF Rewards Program powered by Polkadot. This mobile-first, next-gen platform is built on SMT Fan Engagement solutions and supported by Global Web3 Partner Polkadot.

Whether in-stadium or at home, the IMCF Rewards Program brings the Club’s energy to fans wherever they are through fun and immersive activities, combining sweepstakes, instant wins, mystery boxes, AR moments, and more.

Each week, fans can earn entries and points by completing challenges like enrolling their card, making purchases at the stadium, or following IMCF sponsors on social media. These points can be redeemed for weekly prize drawings featuring exclusive experiences and signed merchandise, including the Suite Experience, a trip to Miami to attend an Inter Miami CF home game, and autographed jerseys and soccer balls from Inter Miami CF players. Fans can also access ongoing marketplace rewards directly from the platform.

A New Era of Sponsor Engagement

Beyond creating memorable experiences for fans, the platform establishes a new Loyalty Media Network: a club-owned, brand-safe channel where sponsors fund offers, reach targeted audience segments, collect first-party data and attribute outcomes beyond gameday.

"Our fans deserve engagement opportunities that match the excitement and passion they bring to our club every day," said Euan Warren, Inter Miami CF Vice President of Partnerships. "This platform delivers enhanced engagement at the stadium and at home; it's fun, gamified, personalized, and rewarding. We're building a digital community that connects our fans worldwide while creating new opportunities for our partners."

Interoperable Digital Experience

Polkadot's involvement as title partner reflects the protocol's commitment to providing seamless, user-friendly digital experiences that demonstrate how blockchain technology can enhance real-world fan engagement without the complexity.

"This collaboration is a pivotal step in merging innovative blockchain technology with the world of sports," said Chris Wade, Polkadot ambassador. "Our partnership with SmartMedia Technologies and Inter Miami CF underscores our commitment to creating secure, dynamic and engaging platforms that transform the fan experience for our partners."

SmartMedia Technologies brings extensive experience in large-scale fan engagement programs, having powered major events including the Paris 2024 Olympics and successful campaigns for iconic brands like Pepsi, FIFA and Visa.

“SMT’s enterprise infrastructure is the layer, bridging Web2 and Web3 and, just as importantly, connecting fans, sponsors, and clubs,” said Tyler Moebius, CEO, SmartMedia Technologies. “Earn. Unlock. Redeem… and show the results.”

The IMCF Rewards Program powered by Polkadot went live on Sept 3rd. Fans can sign up to be among the first to experience this digital experience by visiting IMCFrewards.com.

About Inter Miami CF

Club International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team in its sixth season in Major League Soccer. Inter Miami plays and trains at its 34-acre centralized facility, which includes Chase Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and has a youth Academy. Inter Miami CF Main Partners include: Royal Caribbean, Fracht Group, JPMorgan Chase, Baptist Health, Florida Blue, and Polkadot. Please visit www.intermiamicf.com for more information.

About SmartMedia Technologies

SmartMedia Technologies is the Web3 enterprise platform powering loyalty, commerce, and customer engagement for Fortune 500 brands and financial institutions. Its SmartWallet™, SmartPlatform™, and StablePoints™ architecture enables scalable, real-world utility for digital assets across sectors like travel, sports, CPG, and payments.

To learn more, visit www.smartmediatech.io or follow us on LinkedIn.